Considering that Facebook has a wealth of options for any type of organization, it's a great starting point for your business, regardless of your industry.
You can use Facebook to share photos, videos, important company updates and more.
It's important for you to invest in the platforms where you're more likely to reach and engage with your audience.
To choose the best social media channels for you to interact with your customers, take some time to familiarize yourself with each network, how it runs and what demographics use that platform.
It's also more of a niche network than Facebook or Twitter, so it may not work for everyone.
Popular categories on the site are DIY projects, fashion, exercise, beauty, photography and food.
Every pin includes an image or video, and like Facebook, it is fairly low-maintenance in terms of post frequency.