Behavior patterns are generally unwritten and constantly changing.
There are considerable differences between social and personal values.
Women eventually won the right to vote in many countries and own property and receive equal treatment by the law, and these changes had profound impacts on the relationships between men and women. In many societies, individuals could decide—on their own—whether they should marry, whom they should marry, and when they should marry.
A few centuries ago, dating was sometimes described as a "courtship ritual where young women entertained gentleman callers, usually in the home, under the watchful eye of a chaperone," but increasingly, in many Western countries, it became a self-initiated activity with two young people going out as a couple in public together.
With the use of modern technology, people can date via telephone or computer or meet in person.
This term may also refer to two or more people who have already decided they share romantic or sexual feelings toward each other.
From about 1700 a worldwide movement perhaps described as the "empowerment of the individual" took hold, leading towards greater emancipation of women and equality of individuals.