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CPC: The “cost per click” is the dollar amount an advertiser pays for every person who clicks on an ad.15.CPM: “Cost per thousand” measures an ad’s impressions rather than its clicks (as in CPC).16.

To be the best at your job, you’ll need to know all of the most common abbreviations. MT: Sometimes when you’re resharing a Tweet, you’ll alter the text.

This list of acronyms can help you stay fresh with the latest lingo, online and off. That makes it a “Modified Tweet.” That may mean shortening it to fit within the character limit or removing the poster’s handle if they have a private account.8.

CR: The “conversion rate” is a simple equation: the number of people who take an action divided by the number who could have.17.

CTA: A “call to action” is a statement that asks the reader to do something.

To start, it’s probably most helpful to review some of the common acronyms that are tied to specific social media networks. PM: “Private message” is the more general term for any one-on-one communication that’s not visible to the public. RT: A “Retweet” is when you publish somebody else’s Tweet, in its entirety, to your own feed.