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While many women in their 50s and up say they feel more sexually liberated than they did in their 20s — finally released from the worry of getting pregnant, and more comfortable with their bodies — they are frequently tumbling into bed with men who suffer from erectile dysfunction."I hear this from a lot of my girlfriends, and it's depressing," writer Kerri Sackville said."Finally, [they think] 'I'm going to have great sex', and it's not working, and there's nothing you can do about it."No wonder filmmakers and TV show creators have come running.But is the current spotlight on older women here to stay?

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Professor Imelda Whelehan, an expert on ageing and popular culture at the Australian National University, thinks the trend has resulted in part from the realisation, on behalf of media gatekeepers, that older viewers want to see their experiences reflected back at them.

"When I go to my local indie cinema here in Canberra, I'm one of the younger ones," said Professor Whelehan, who is 57.

Our Souls at Night, a movie about a widowed pair in their 70s who climb through each other's windows for booty calls, has just been released in the US.

And Australian columnist Kerri Sackville has just written a how-to-survive dating book for older women — inspired by her own horrific and hilarious experiences — that is currently sitting on her agent's desk.

But suddenly, the poignant, heartbreaking and funny (and not-so-funny) dating experiences of women in late middle age and up have exploded onto our screens, and into our reading material.