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In addition to the right to know what information exists about you, you also have the right to request that inaccurate or inappropriate personal details be corrected or removed, or that personal information not be processed at all, if it leads to significant damage or distress on your part.
But even in the absence of damage or distress, you can still stop all processing of your personal data for direct marketing purposes by writing to the company which is targeting you and requesting they take your details off their mailing lists.
It is a very powerful piece of legislation aimed at protecting consumers against the unlawful handling of their personal information, and one which provides rights and remedies if you suffer damage or distress as a result.
The Data Protection Act requires that any organization which handles or processes personal data must comply with eight data protection principles – that personal information is: In practice this means that if an organization causes you additional expense or long term inconvenience as a result of incorrect personal information about you, that organization would be in breach of the Data protection Act and liable to pay you compensation.
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