Your life will go back to normal and you can start going to school. I’ll do this.’”When I asked Lively if that arrangement ended up working out (even though I already knew the answer), she responded, laughing: “This is advice to anyone: when they say, ‘We promise, but we can’t put it in writing,’ there’s a reason they can’t put it in writing.” She added, “But no, the show didn’t slow down.
We can’t put it in writing, but we promise you can go.’ So that’s why I said, ‘O. It just got —which is celebrating the 10th anniversary of its premiere this September—would be that show for anyone who was a teenager or twentysomething (or, in many cases, older than that! The show premiered before Instagram or Snapchat had launched, and before Facebook and Twitter had become the juggernaut forces they are today.
“We knew we needed the show,” Ostroff (currently president of Condé Nast Entertainment) said. You have to really hit something that’s in the zeitgeist, or really going to matter to people in a way that becomes an emotional connection.
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The official green light was a mere formality: Schwartz and Savage were off to the races.
There were two core figures at the center of the books—Blair Waldorf and Serena van der Woodsen—and casting them was at the top of Schwartz and Savage’s agenda.
I remember where I was [when watching it] and what I was doing in my life.’”Viewers wanted to dress like the characters; they wanted their haircuts and jewelry and ringtones; they wanted to talk like them and listen to the music they listened to.
At some New York City private schools, the show—which featured its lead characters partaking in all sorts of illicit antics—was in fact “banned,” which of course only served, in all likelihood, to make the students want to watch it more.
Blair, the Veronica, inspires fear; Serena, the Betty, inspires envy. K., you can go to Columbia [University] one day a week.