The book is a collection of 'economic' articles written by Levitt, an expert who has already gained a reputation for applying economic theory to diverse subjects not usually covered by "traditional" economists; he does, however, accept the standard neoclassical microeconomic model of rational utility-maximization.
In Freakonomics, Levitt and Dubner argue that economics is, at root, the study of incentives.
The book's chapters cover: One example of the authors' use of economic theory involves demonstrating the existence of cheating among sumo wrestlers.
" The simple answer: the more difficult questions found at the end of test sections will be answered correctly more frequently than the easy questions at the beginning of test sections.
In Chapter 2 of Freakonomics, the authors wrote of their visit to folklorist Stetson Kennedy's Florida home where the topic of Kennedy's investigations of the Ku Klux Klan were discussed.
However, in their January 8, 2006 column in the New York Times Magazine, Dubner and Levitt wrote of questions about Stetson Kennedy's research ("Hoodwinked", pp.
26–28) leading to the conclusion that Kennedy's research was at times embellished for effectiveness.
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything is the debut non-fiction book by University of Chicago economist Steven Levitt and New York Times journalist Stephen J. It was published on April 12, 2005 by William Morrow.