The song "Bawitdaba" which blended hard rock and hip hop helped increase the popularity of nu/rap metal along with the bands Limp Bizkit and Korn. "Cowboy" also aided in ushering in the then-new genre "country rap" or "hick hop".
This led to the success of new groups like Linkin Park, P. The song has gone on to influence Toby Keith, Blake Shelton, Trace Adkins, Big & Rich, Gretchen Wilson, Jason Aldean, Brantley Gilbert, Eric Church, Rehab, Moonshine Bandits and Colt Ford.
Kid Rock would then get his big break performing on MTV's Fashionably Loud "Bawitdaba", the third single, bubbled under the Billboard Hot 100 at number 4, but nevertheless was successful on rock radio, peaking at number 10 on the Modern Rock Tracks chart and number 11 on the Mainstream Rock Tracks.
The song was used in the trailer for the 2000 movie, The Gladiator and his performance at Woodstock 99 made him a household name.
He then went on a European tour and performed at the Rock AM and IM Festivals.