(For gay couples, it's more like two out of every three).The apps have been surprisingly successful -- and in ways many people would not expect.The age of first marriage is now in the late twenties, and more people in their 30s and even 40s are deciding not to settle down.
In fact, by several measures, online dating has proved even more useful — both to individuals and society — than the traditional avenues it has replaced.
I spoke with Rosenfeld to hear more about his research, to learn about the ways in which the rise of online dating is defining modern love, and to talk about the biggest misconceptions people have about online dating.
We see this in consumer goods — if there are too many flavors of jam at the store, for instance, you might feel that it’s just too complicated to consider the jam aisle, you might end up skipping it all together, you might decide it's not worth settling down with one jam. I don’t think that that theory, even if it’s true for something like jam, applies to dating.
I actually don’t see in my data any negative repercussions for people who meet partners online.
For folks who are meeting people everyday—really younger people in their early twenties—online dating is relevant, but it really becomes a powerful force for people in thin dating markets.