Naturally, no IT system can be 100 per cent secure.However, we employ a number of methods to ensure a very high level of data security.Returning to the old advice that people should be cautious with online dating, and citing the many false profiles revealed through the Ashley Madison hack, Emm advised: "It's ... There's no way to identify someone's true appearance or motives through the messages they're exchanging with you." He added: "Linking your Facebook or Instagram profile with an online dating app can be problematic, especially in the hands of burglars or fraudsters.
"For example, our servers have extremely effective firewalls and our database is protected against access from outside of our network and accessible only via encrypted keys," the spokesperson added.
But users are not completely at the mercy of dating service providers.
More recently, subscribers to elite dating site Beautiful People, which only allows people who are perceived to be highly attractive to subscribe, also had their details leaked online, including their income, address, relationship status and virtually every biometric data point imaginable, including weight, eye colour and hair colour.
While the site has been criticised for removing people for perceivedly being too old or not good looking enough, no one has come forward with a reason for why they hacked to site. And are those who use specialist sites - be they for 'elite' groups, people looking for an affair, or anything else - more at risk than those who use "vanilla" dating services?
Indeed, that seems to have been at least part of the motivation behind the hack, along with the CTO's proclamation that the company's "Full Delete" service completely erased all the data.