My response to this is similar to the one for the fancy dress/jeans conundrum, with this added advice: Stop trying to attract everyone.
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Think about it—it’s more important to be the genuine you than the version you think people want to see, or the version that tries to attract every single person on the site. That way, you know that when someone is interested, it’s because he or she likes what you have to say, not just the fact that you were trying to be inclusive.
Of course your friends would say all of these great things about you—they’re already your friends!
I never really saw those two things as diametrically opposed.
Let’s face it: If you’re not outside, you’re inside.
Only losers look for dates online, so I guess I’m a loser, too.” Online dating is a wonderful thing.