In the same month, the company changed its signature tagline from "Life is Short.
Have an Affair." to "Find your moment," and updated its brand imagery to replace the image of a woman wearing a wedding ring with a red gem-shaped symbol as its logo.
More data (including some of the CEO's emails) was released on August 20, 2015.
The release included data from customers who had previously paid a $19 fee to Ashley Madison to supposedly have their data deleted.
Segal also announced new discreet payment options, including Skrill, Neteller and Paysafe card.