And we found that the free sites generally did marginally better than the paid ones, presumably because they offer a better value.“You’re generally going to be best off starting your search on the ‘Big 3’: Match.com, Ok Cupid, and Plenty of Fish,” says Scott Valdez, founder of Virtual Dating Assistants, which helps people write their profiles and then manages their accounts.
She signed up for JDate, an online dating site for Jewish singles.
“All kinds of people are doing it,” says Caploe, 54, a publisher who lives in New York City.
Online dating is different from shopping for, say, a sweater, he explains: “Once you decide on the sweater you want, you can get it.
But with dating, the sweater has to agree, too.”Another reason for the low satisfaction scores may be that “most dating sites have some misalignment between profit model and user experience because they are financed through subscription fees or advertising,” says Scott Kominers, Ph.
Many dating sites rely on matchmaking algorithms the same way that Netflix uses them to recommend movies.