In May, You Tube signed a new deal with the National Football League (NFL) in the US to show highlights and old games, while Amazon has secured rights to show a number of live NFL games next season.
I have 11,000 followers, people I assume follow me because they want to see what I’m tweeting.
I tweeted 22 times last week, and my tweets were seen, on average, 3,500 times apiece.
Fox paid $400 million (£310 million) for multiyear World Cup rights, according to The New York Times.
Offering clips to social media companies could provide Fox with a lucrative new revenue stream, while social media companies hosting World Cup clips would stand to gain from increased levels of engagement from users and advertisers.
Fox will show the games on broadcast and cable TV but demand for highlights clips could be higher in the US for this World Cup due to the time difference between Russia and the US.