PRIVATE WHITE VC, London James Eden has based his contemporary menswear brand around the wardrobe of his great–grandfather, a First World War Victoria Cross recipient – and a very well dressed one at that.Next week Private White VC opens its first standalone store at 55 Lambs Conduit Street, London WC1 (privatewhitevc.com).
The British high street is a precious place, and some of our best loved shops could disappear unless we fight to save them.
The Telegraph Magazine's annual Best Small Shops in Britain awards aim to celebrate diversity on the high street, great service and brilliantly curated products.
The shop has an unhurried, unpressurised ambience – it is somewhere you could easily pass an hour without noticing. Victoria Bain's favourite independent shops: BEYOND THE VALLEY, London A runner–up in last year's awards.
Look out for Larissa Hadjio's fish–shaped backpacks and Finsk's wedged boots.
8–9 Lambton Place, London W11 (020–7221 2248; beautyworkswest.com).